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| 3-D TV |
TV makers are trying to want consumers back into the stores for the next big thing — 3-D TV.
To succeed, they want to entice consumers with bundles of 3-D glasses and Blu-ray discs, discounts and special broadcasts of sports events.
A survey by Frank N. Magid Associates, an entertainment industry consulting firm, shows that a quarter of consumers plan to buy a 3-D-enabled set in the next 12 months.
American consumers are familiar with 3-D.Electronics stores and big-box retailers like Costco are prominently displaying the 3-D models.
Now, 3-D TVs cost $1,200 more than flat-panel 2-D televisions when averaged across all sizes, Ms. Patel said. By 2014, however, iSuppli expects 3-D televisions to cost $325 more than regular HDTV.
Watching 3-D movies also requires a 3-D Blu-ray player, starting at $200 for a basic model.
Add that up for a family of four and the 3-D experience at home costs an additional $800, about as much as it costs to buy a regular 42-inch LCD TV. Consumers will have to worry about losing glasses, keeping them clean and protecting them.
To succeed, they want to entice consumers with bundles of 3-D glasses and Blu-ray discs, discounts and special broadcasts of sports events.
A survey by Frank N. Magid Associates, an entertainment industry consulting firm, shows that a quarter of consumers plan to buy a 3-D-enabled set in the next 12 months.
American consumers are familiar with 3-D.Electronics stores and big-box retailers like Costco are prominently displaying the 3-D models.
Now, 3-D TVs cost $1,200 more than flat-panel 2-D televisions when averaged across all sizes, Ms. Patel said. By 2014, however, iSuppli expects 3-D televisions to cost $325 more than regular HDTV.
Watching 3-D movies also requires a 3-D Blu-ray player, starting at $200 for a basic model.
Add that up for a family of four and the 3-D experience at home costs an additional $800, about as much as it costs to buy a regular 42-inch LCD TV. Consumers will have to worry about losing glasses, keeping them clean and protecting them.
